• Nestle tried to create a market for iced tea in India by launching Paloma in eighties & again with Nestea in the nineties & both the cases came up with a failure
• Scandinavian vacuum manufacturer Electrolux used the following in an American ad campaign:
“Nothing sucks like an Electrolux.”
• When General Motors introduced the Chevy Nova in South America, it was apparently unaware that “no va” means “it won’t go.”
• Volkswagen Schwimmwagen was an amphibious all-wheel-drive off-roaders, used extensively by the Germans during the Second World War.
• Henry Ford’s grandson (another Henry) turned down an offer to acquire Volkswagen after the
Second World War when it was under British Army control because he thought it was worthless.
• ‘Herbie’ and its three sequels (‘Herbie Rides Again’, ‘Herbie Goes to Monte Carlo’ and ‘Herbie Goes Bananas’) is a series of movies made by Walt Disney Productions starring Herbie the Love Bug, a white Volkswagen racing Beetle with a mind of its own. Another theatrical sequel, ‘Herbie: Fully Loaded’ was released in 2005 by Disney.
• William C Durant was a leading pioneer of the United States automobile industry, the founder of General Motors and Chevrolet who created the system of multi-brand holding companies with
different lines of cars
• Prior to the manufacture of Henry Ford’s Model A, Mary Anderson was granted her first patent for a window cleaning device in November of 1903. Her invention could clean snow, rain, or sleet from a windshield by using a handle inside the car. Her goal was to improve driver vision during stormy weather - Mary Anderson invented the windshield wiper.
• Sanford L. Cluett discovered a way to pre-shrink fabrics and his invention was called the
‘Sanforized fabric’. The company he set up Cluett Peabody & Co, Inc. licensed the process and
made it available to everybody in the textile industry. The Arrow brand of shirts comes from this company.
• The Cadillac automobile was named after the 17th century French explorer Antoine Laumet de La Mothe, sieur de Cadillac, who founded Detroit in 1701. In 1912, Cadillac was the first
manufacturer to incorporate a successful electric starter on their cars equipped with gasoline
internal combustion engines, replacing the hand starting crank; the device was developed by
Charles Kettering and was marketed as a convenience device for female drivers.
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