BUSINESS TRIVIA

• Lipton launched a tetra-packed fruit drink in India called Noga in India in the 1980s; the product was
unsuccessful and was withdrawn
• Godrej Consumer Products launched Vigil–India's first and only Grade I Health soap. The advanced
Triple Control System (TCS) used in Vigil removes germs, acts faster and lasts longer
• Hindustan Unilever product failures: Aim, 2001, Rural toothpaste; Impulse, 2002, Women’s
Deodorant; Revel, 2001, Washing Machine detergent; Calvin Klein, 2001, Toiletries
• Dandi Namak–salt brand founded by Suresh Agarwal of Kunvar Ajay Industries
• D.S. Narang of RDM Traders launched the Ayur herbal brand
• G. Munusamy founded Kaleeswari Refinery famous for its Gold Winner edible oil brand
• S.C. Sehgal, a veteran of Glaxo, founded Ozone Ayurvedics which is now famous for the No
Marks brand
• Murli Gyanchandani of Kanpur Trading Company is famous for his detergent brands–Ghadi in
economy category& Double Dog in premium one
• M. P. Ramachandran is the founder of Jyothi Labs, famous for brand like Ujala (1982), Maxo
mosquito repellent, and Exo, a washing bar
• Prakash Parakh of Parakh Foods is the founder of famous edible oil brand–Gemini
• Atul Shah of Anchor Health is the man behind the Anchor toothpaste that was focused on
predominantly vegetarian Gujarat and Rajasthan and positioned its toothpaste as a vegetarian
product
• England’s Lever Brothers began importing their Sunlight brand soap into India in the late 1880s.
By 1895, Lever had introduced another of its brands, Lifebuoy, which became the company's
longest-running successful brand in India. Other Lever brands followed into the beginning of the
next century, including the Lux soap flake brand in 1905; and scouring powder Vim as well as soap
brand Vinolia in 1913. In 1963, HLL entered the dairy industry with the launch of Anik brand of
ghee. HLL also launched but later withdrew Signal toothpaste–India’s only brand with colourful
strips in it
• HLL’s Le Sancy soap was famous for its advertisement punchline “Rahul Pani Chalajayega”
• HLL formed a joint venture with Kimberly-Clark, which began marketing the Huggies diaper and
Kotex sanitary pad brands in India.